![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrVUN5TEgwcEtBSzkwUUVZVHpkY0gvNHJEWDRtSCsvOUU1ZFhxRElKMlZneEZ3TkRiKzIwSzRpTklmQU03VkRxK3k2a3RmYzZnTE5NWXhuZjM1eVFPYVoyN21MU2lldWdEcmYyNmtBQlhzNjA2QXFjK3UrTTdnL0RmTGJXOWJqVmJYTngyeTU4T084N2cwRmZ2WXY1dWQwPQ%3D%3D/QUOTES+ON+BRAND+POSITIONING/(b87fb8ff8cce24df41d34fa84f1d6fa6).jpg)
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrVmlvUFZKM1MxOCtpb01hVTIrR01RakhkSmI4bFVJMWN6WmhlNnExZ2oyRE9EaC9qZmd1T1Y0U2FHSUozUllFdGxreDNFQ281L2hmVWkyMkU4RDRXMkpXeFBac0YvNlhWRjNjSngwc0x2azBMNzNIREdSQXFCYVMwa0JGQXI2N0NaOHNoNUUyVWVISWF2b29wWTBjbHNaSkZOV0dqM0FkNTNSVWE3VkViUkYyQ01ROG1qVEZlcGxqTE9OQUNSdk12Tkp0Wm1tQWNvUmZ3TEx0QTN3Y3l1OD0%3D/QUOTES+ON+BRAND+POSITIONING/(482e4c4f707e77f3f95b5d6b3efcf95a).jpg)
“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” – Al Ries and Jack Trout
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrUW1vV3EzMCt2TXNPUzB6N0FRVVNSSi9zY1pZTXF0ejVyVFRMaERWTEhRbDNZbUZxL1BIUDBrb2VtSFFIc1Jkd1MrbHdOSnRjaGpLZVRwSjVPYisrVXYyUllJQlZnTmpUbWViMWF4d0RFMmRDckFiNWhxOExNRFBKWUtnMXZKakdYSjNIcUd4NXAzQ05kV29wbENkdVQwd1dHZHRXUzRLV1JIdi9GckFqbU01S0tKeXVNbW84ZEJnOW95OXBZWWtYWTF4STI3bDV3RXNFSGNLSWc5Y0tYST0%3D/QUOTES+ON+BRAND+POSITIONING/(6a86556fe7c4ccfc11d8b759203132a6).jpg)
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin
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“The power of a brand lies in what it means to people, not what it means to the organization.” – David Aaker
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrZmkyVGYzSTNPNEkxK2xqMmxVdXdzU3RZbXVJNFBoTlR3eUZHZkEyZFhBcE5MMHJhZWJEekNqMm9qUXA2QnM1VGRPdjZoZHRxK20xWkhNVHlGaVdSTUxGd09haVlGZ0FkMEhnNGt0VGVuWllqSnE1bEhXbjIrV3VpdXpnTUVDV0pERWFBTkFlL3VYOHZBTkcvTENaYXY2Njc0NGxxMEJ5bGltelJMeGVZRkpKc2dnZnIwZWVWaW15cDQ1M2d6MjR1T1ZCeEVaQnZBMnBIUkZyR0llZUhGajI4UzJXenNkdndpNXFjajVGU3BDYg%3D%3D/QUOTES+ON+BRAND+POSITIONING/(e2f015e2a71c265cbea11d0db112d17a).jpg)
“A brand is not just a logo or advertising campaign; it’s a promise to deliver a specific set of benefits and value to customers.” – Richard Branson
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrVmlvUFZKM1MxOCtpb01hVTIrR01RakhVZmFHdEgzcHpxVjd2bWZIQURhcGFPcjJTUGI2cUtzNjgvbmVvWjZ0S2l1eExyUGQ2eUR0N3dQMjNLS2UzcUc4ZVc0cWJkZS90SUlSNVBQbVpNc1B4eWJuM1cwNUJmaDVBRDZUQTVEakZZVEdOQjRuV3dsR09DRWxSeDFBbTBaM25jeHpUN1djcDNtcC85RThDK2sxdkVhTlJtZUpzbmk5RitmVklzOVB6S3kvS0hMWDZWbnViV1U5YkZUd096VT0%3D/QUOTES+ON+BRAND+POSITIONING/(c256082d7ad0fa65ee5999d063a0af69).jpg)
“Positioning is about how you differentiate yourself from your competitors in the mind of your target audience.” – Laura Busche
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrVXN0cHFIUk1KWCtGVk5oa2VxNG9vb0llV25ydjV0QzRDRjJvc0ZkaS82MitKUllIVklicTZoYVg3WUMwSGczMzJCM2RNNkd1N2NMS2EvclVuaStnZkQzZFNvd1R6d0Fjbyt5Qmc4dmtqQ3ZibUtqaHc2N0pVZkgyb1VHVGwwck5nPT0%3D/QUOTES+ON+BRAND+POSITIONING/(d2ef43a1cb18c0f2c0f8b749c5c8a820).jpg)
“The best way to predict the future is to create it.” – Peter Drucker
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrZHhkdEFIcW1VMzZWYlFiNlowQjg4NlpHOVhyRUxhWXMyaHF6aXZBenR3b2FDQ0pUd0NTeU1jNG1uRWU2QjNsS1BMd0hjTTFybDFwYlU5WmI5U1UzTzExMUJaOVNSMUs3M1oxS2xocTUzYy8%3D/QUOTES+ON+BRAND+POSITIONING/(7a2f1bc169d08c90b3fcc50506195d34).jpg)
“Every great brand is built on great stories.” – Ian Rowden
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYW1TdXlTUTlPSmt3a2psYzMwRmsxUE1wU3VtMEZmbFdtYU43dVZDQmhwbEZQQWExWFdkZmF3dGRQTDRqVTFuSmNtbjVEbWcwZFZadUNmNXpwVHBoMUZZODAvRnV2N0hNdngzUXc4VUVBWFFuaHRGTVd3UHV3a1RIRm55dkZVVEkybDhVUjQyaC9IQXB4Tkx5MjlGaTRpNlhVazFRS2xTRmRGNTlqN1E2ZlhYV2ZLeFIwREd5Ymk0ZzBWZXNtTjg5MUlzbjhsMHNCT0NDL0h6dlAyZU1kST0%3D/QUOTES+ON+BRAND+POSITIONING/(ffcfa8d872a330b9689d360ed2f201f4).jpg)
“Your brand is your promise to your customer. It tells them what they can expect from your products and services.” – Zig Ziglar
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYnArQVRZMkxOWXBHV2JacWtuditKZUVTTzA1MGhlTUp3L29LV2pWT0FrV3hNeVdJUUpYMDZ1bzNxYTY0b05TQ1RQQkRFalNkUTdzL2ZIM0NYTkhmMzJGNXF4WXcwTlhlK0sxUENkS3VqcGJ6Ky9QdElwdDk4cENaWjMzWG42dkZBPT0%3D/QUOTES+ON+BRAND+POSITIONING/(b71a319c9982b43204cb36dfef4f5075).jpg)
“The most powerful weapon of a brand is its story.” – Andrew Essex
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYW1TdXlTUTlPSmt3a2psYzMwRmsxTXpVT1JHZ2ZQbVdQSnAzMlZ0YjlNaFhhd1MyQzByN0lmeWg2ODNSOC9QQ1JIcGJrazMzYmpkTGJ3VE9sbGVjZDFLcnpCYmJwcldwL21uZGVGOGlTdTRLV1RweEN1aGM3dWhOZ3RBd09ESGdGOUIyM2c5UmdxTjFzdDljZzBOM1FnPQ%3D%3D/QUOTES+ON+BRAND+POSITIONING/(5454ffecb7e8aad30a45da71e8bb524e).jpg)
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrUWU0OUx3bWczL2grT0FMVFZ1eHFoOTQxRlU3S2FWUTR5NW05dDFaekp0cEFKT3QrMEFnWUdKQWRZYUU2U3hOeHJRWmNzYlVkdDJMbkxWWkJ3RUJBUGw4dkFZN3B5d1k4ZXVwVkt1aFFuMDJhTWtqWHdpT3AvTi9CMkViOURvN2YvcWNDdkhld0xaTmZhMklNM3V0ZGppY1o2blcwWFhOdWttQndGMVVnZk1BQU5mZHJja2c0VUY5dDliYzNoN3lPeElMd3paZ1BNR2dvN2Yyc09SYUVzbz0%3D/QUOTES+ON+BRAND+POSITIONING/(e8fd919824e19a9c1a2474e04b6d28b5).jpg)
“In the end, it’s all about perception. How your customers perceive your brand is what matters most.” – Bernard Kelvin Clive
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrZmkyVGYzSTNPNEkxK2xqMmxVdXdzUjNLSjRUN0t0YVJJa0tYeEZ1SlBFckdWY2kyM2ZSVm42RmJHQ3ZmeUcwODhYZGlRcHBockllaUxFbUtFendrLzcwanNDNWtQS1RMM2kxT2svR1UrS1VWeXBLWGFwczBzbnlYMnBmQmRHSzRMdlNTbUhRRG1PdEFhZXRWZWZJTFBBeWRNQTlPWFhmVFRiMXBTVGpveWJXN0tMMlFSaUhLcHVILzc0Y2RSYUROcjBpc0ZRaitmUlBDWGQzNjJjU1J0Zz0%3D/QUOTES+ON+BRAND+POSITIONING/(e65a95f7009fbe84692f7d508fc02410).jpg)
“A brand can only be successful if it has a clear and unique position in the marketplace.” – Stephen King LIFE QUOTES ABOUT LOSING FRIENDS
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrVXN0cHFIUk1KWCtGVk5oa2VxNG9vcVlFS2RJRFR2dCtGWk1yZ1F0VWhRYmtmMDhUZFRqdnE4eFV2Ym9NNjdUM29iRmJvZVliMkp5eGIxc3BEZWdpWFlNU01MZHNCQk44b3JBdXRaOEppU0wxOTNxaHZCV2x6Q1lMTXpxc0N4QXlyelFjdlIrakVQM2p5SDRRREZndGEwc0h2RjR4T0hJZjRyZzE1eUplcUhx/QUOTES+ON+BRAND+POSITIONING/(6b385be04536fec72e18b038c5498539).jpg)
“The best way to build a strong brand is to own a word in the mind of your target audience.” – Al Ries
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYW1TdXlTUTlPSmt3a2psYzMwRmsxUEtwQ3BwcVVnaHZkalRKZVk2VUQyNENQUm5xcFdmOE9yMDF5cnlWeGdLTUljM3hGVnhaQnA3bFV4MjIxbEFvVXZldTlHSnlrS2k3MHFTTXQ2YU50c3FYUVdtZnJ1ZVFDamRJZFJDMmJiaCtJa0t5aSsvL0pGMlBjdXZ6YUVhemllT2JKVGZ1cml0UjBYMXMxVXFtQ2o2Ym01U2RaL2VWZEI5M1pLeGxtekN0Tm9rYnFaYlNRUXpWNkFiL1hEcDJmVT0%3D/QUOTES+ON+BRAND+POSITIONING/(1a09d17b96e306575e0b7f5f97125ad4).jpg)
“Your brand positioning should be based on the needs and desires of your target audience, not your own preferences.” – Marty Neumeier
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrZmkyVGYzSTNPNEkxK2xqMmxVdXdzUVdxVUlvQkRIMGgyOTZac1A1QURZelN3dXFrWGRhYmxqNDlTY004VDJ6YnZzb3FmUHRSbEozU1ZOREgyM3U0WUQ2UkI3TUV4ZWZIdm4rdWlsY0xaM0MvOFdSYkhOSEJPYU41Z0dMTzBYN0dsMXkvY1I5Q3liRHQxY3UvOXB4eHk4VEFRNEhMOUljM0JoY21hNGFxQno1a2NvTVZpVGwxOHprR0JoYk9ZZndvZz09/QUOTES+ON+BRAND+POSITIONING/(03c926e6a6f5f24dc8c9dd8e6204c7ce).jpg)
“A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is.” – Scott Cook
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYW1TdXlTUTlPSmt3a2psYzMwRmsxT2F2MjJ2YjR3SC9ja0VubEplVmQ2aGxxcGkxVzc0dS80R2d5ck01cjBnRTZmNXBhTUJFNzU5MUJ5VWRmV1RxNDBEM2xWWEdoM2Q5TWluaTd6MmRsM1o2MjRLcUJ0dTF5ZXprOTlJTHJKM1A2NTJaZVRMd2Iza25qQ0dHeEN3VnZ3NzZVQjlkR0k3SVhuMlplcHpPQm5JejF5N1ExRFRHVHRvbVlTQlMxRVYzdz09/QUOTES+ON+BRAND+POSITIONING/(5b4e7973e857b6ad72034e461d6bc25e).jpg)
“Your brand is a reflection of your business, and it should be consistent and cohesive across all platforms.” – Chris Ducker
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrZmkyVGYzSTNPNEkxK2xqMmxVdXdzU3RZbXVJNFBoTlR3eUZHZkEyZFhBcFBDMS9zamdMeGRnZ0lFWDRkTG1kRW1MUXFhQVQyMUdWQU1Bemh5eCtBSmhzV3pYb21QU2ZIMTk0b3NOWFNtOWJTbTBlZmlJNnR3bUZyNllVR0tMeTdMN29TcjN6U1N2UGR4TnNhK0NEbzJZUjJnalgrTGpFaFJBK1gwUngzQk5TcFpqS0d1TUtNdHloUXFFQWthQTRDM3pkMUFyQmFRaHJrTzBzNzBkZzRySXR5RjRaOWxIUmk0MStTalNnUFhpZQ%3D%3D/QUOTES+ON+BRAND+POSITIONING/(c9a15fd67096ee3c28faa04dcec7c5a2).jpg)
“A brand is not just a logo or a tagline, it’s the overall experience and perception that people have about your business.” – Debbie Millman
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrVmlvUFZKM1MxOCtpb01hVTIrR01RaXd2SHYrRU4rdUliQ3RjZkZBemx5Nzl1RWN3T1hmVWlIUG1vamozeUVDdE9JZ2FlQW82alZhbGFZTnR2RzV2TVdEWTBKaXB5QSt6ak1LNHZMZ2MxM0dPZ2JYbVRJVlJXV2V1WjhQTFlJRnNZQ1MzN0xCRytaWUU2eklhbmJSNEx0dXV2RVEzVUhMZElIeDRNUFNFTWtnR0gxQkpVVWJ6Z0U3QkUyRG51MzgxQT09/QUOTES+ON+BRAND+POSITIONING/(97f17dea602dd02bf19cc91960396f24).jpg)
“Positioning is not an event; it’s an ongoing process that requires regular evaluation and adjustment.” – Laura Ries
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYW1TdXlTUTlPSmt3a2psYzMwRmsxTW5DRlNISHlITStIckRLQno5d2RDaW5Gc0ZyZ2NtcFdISitxYUN1UGR1UnJ5Q0krU3lnWUcxbGVHYlo1dXU4YkZxRUlvQ1ZrWURDL1lrdEV0azhEdGQ2QVpZK1Nabm8vVGVJRVFQVHRiUE43S1VzNlFiUWFZNzJFMkNkUUdNM3JMZnkrV2l1c0NSWFM0TGY3QlBtSG1q/QUOTES+ON+BRAND+POSITIONING/(3e748b6583f9e13b5f6f9c881ae0a63a).jpg)
“Your brand is the single most important investment you can make in your business.” – Steve Forbes
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrZFFFOHRaZlVZblg4THU1MHZnMUNFalpIVHE2MUNiT2dLWUtodjZlRm1UVEUvYWFXTklOOWhzOFhPZjlkNGJSZFVaWnB1cDNYOWxiYWVHRXN6VDVjLzM5aWhzQ3lkeTg3dFAwdDRXRElQdkhscE1Lc3p0UUFndTVkN1B6ZFBzbzZ5cnBNQUQ3OTlxVS9pSmNJUTFHMjRxdDJaVE1NUkFmWXp3MW55d09qd3VHbEZIQldldGFEcWZ1TXlyUDN6RjdQQT09/QUOTES+ON+BRAND+POSITIONING/(e126083dab7e2d5fd865588a58f7881e).jpg)
“A strong brand positioning helps you stand out from the competition and attract your ideal customers.” – Donald Miller
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrYW1TdXlTUTlPSmt3a2psYzMwRmsxTkJjbHVzWEhzTVQ0N3lpTzVIbWdqclZOYnpEZE55MlNCTWRlQm5LUlV1dVAxOFlXdWFSR2QrT0RmbmlrQU1BNHZXRUU1K3dWOUptNjhJZ2hXUlZSQWtlN2Jyc0tFRnlMOEc0a1pXc0JGclI2T0dYUjY4YWpvZy9NdVpaTTcxUXlBPQ%3D%3D/QUOTES+ON+BRAND+POSITIONING/(ad415c87068a8ac271fff10897fc7f09).jpg)
“Your brand is the sum total of everyone’s perception of your company.” – Bill Gates
![](https://imi.abcradio.fm/quotes/preview/dTB4cGRsem5DcWlBMGVROWZJVXQrY2tzUWhCcXZoK3A3bWdKanVIWGh5OGFnUGVua2hkMkVSRWtBejJmTzFHSnRTbk5yOFlWL3JzZXVXTk9ocXdmYnhFYmlyVW1TWUlucCtEV3dWdHRMd3J6UmdPd1VBU1E2UDh3aVZPNFdKWTBPa0cwYTdoV3hPSjFSa1VLZk44ZVE2UmpnVTdzSkpXam9JQ1BWVXNHdnZRVXAvS3dSd1R4QU9hdUZ4MlY4eGdPc3lUSzVjZGJyRXlORmJVQjYxQndDeWs1NDNIYTBsekcwcE5SclhNNFJhWT0%3D/QUOTES+ON+BRAND+POSITIONING/(de771df75660746e52ba83c72aadbc0a).jpg)
“Brand positioning is about finding a differentiated space in the minds of your target audience and occupying it.” – Marty Neumeier
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“Your brand is your reputation. It’s what people say about you when you’re not around.” – Chris Brogan